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Dealers benefit from real-time market data with retail advert (iQ)

Dealers now have greater access to real-time retail market information as cap hpi has enhanced its valuation anywhere product with retail advert data.

retail advert (iQ) has been integrated into the valuation anywhere online tool allowing motor dealers to maximise sales revenues.

Valuation anywhere is designed to help dealers make smarter purchase, disposal and part-exchange decisions. Vehicle values are identified by using the VRM lookup or manual lookup function, quickly and easily wherever they are at the time.

With the addition of the new retail advert data dealers can create a valuation and access details of vehicles for sale in the UK of the same make, model and derivative. It allows users to view how many vehicles of the same derivative are currently for sale and their advertised price across the UK.

The data-rich resource also lets dealers customise the adverts they view as they can be filtered by location, mileage and the age of the vehicle.

Claire Atkinson, product manager at cap hpi, commented: “The response to valuation anywhere from dealers has been very positive and as with all our products and services, we’re continually looking at ways to improve functionality through innovation.

“With this enhancement, we are helping dealers to save time by doing some of the legwork for them and generating information automatically rather than having to do manual searches. In giving dealers access to even greater market insight, it will help dealers increase their profits and stock turn.

“In seamlessly integrating real-time advertising data, dealers gain a tangible competitive advantage. It enables users to identify profit opportunities with ease, highlight any vehicle’s buy and sell price and comparing it to the market with the built-in gross margin feature.”

Find out more about retail values (iQ) and valuation anywhere.

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