Vertu Motors signs new data partnership to advance digital strategy.

One of UKs largest motor retailers, enters new partnership with Solera cap hpi.

London, 26 April, 2025 – Solera, the global leader in vehicle lifecycle management, today announces that Vertu Motors plc, one of the UK’s largest motor retailers, has entered a new data partnership to deepen digital integration across its dealership network. 

The agreement will see Solera cap hpi provide its HPI Check provenance data under a shared risk commercial model, meaning Vertu has the ability to use all data points required from cap hpi to assist in the retailing of vehicles. This flexible structure is intended to support the Group’s operational efficiency and bolster its omnichannel retail strategy, which aims to merge physical showrooms with digital platforms. 

Alongside provenance checks, Solera cap hpi will supply current and forecast vehicle valuations, allowing Vertu to refine its smart pricing strategies and to further inform decision-making across over 200 dealerships. The Group, which represents more than 30 world-leading manufacturers, continues to invest in digitalisation to enhance customer experience and drive profitability. 

David Crane, Chief Operations Officer at Vertu Motors plc, said: “The new agreement builds on our long-standing relationship with Solera cap hpi. It supports the company’s commitment to data-led decision-making in a fast paced market, with the ability to update vehicle pricing from a central source, bringing even more efficiencies into Group. 

“We use data-driven decision-making across our organisation to generate enhanced returns and deliver a better customer experience. Data drives our omnichannel development, bringing ‘bricks and clicks’ together.” 

The announcement follows Vertu’s recent £3.6 million investment to grow its footprint in the South West, including the opening of two Volvo dealerships in Yeovil and Plymouth. 

Solera cap hpi’s Head of Strategic Retail, Wendy Swaine, said the company is continually investing in its data infrastructure to help retailers remain competitive in a fast-evolving market. “New investment in our data will see the HPI Check continue to lead the industry and provide our retailers and wider customers with the information they need to accurately buy and sell vehicles,” she said. 

Solera cap hpi supports UK dealerships with real-time vehicle valuations and provenance data. In 2024, the company carried out over 143.8 million valuations and 29.2 million HPI Checks through its digital platforms. 

The firm is also pushing to raise ethical data standards in the UK automotive market. It sources data through commercial and industry partnerships to meet robust corporate governance requirements and recently introduced enhancements to better track electric vehicle specifications and values.  

The partnership underscores the increasing value of real-time data in automotive retail as dealers seek to manage risk, improve margins and meet changing customer expectations across physical and digital channels.