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Navigating unprecedented change: Applying data to improve local performance

Find out how data will play a pivotal role in unlocking the game changers that will radically change the consumer’s relationship with the automobile in 50 years time.

Pages: 21

Released: September 2016

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Navigating unprecedented change: Applying data to improve local performance

Having emerged from one of its periodic crises, the global automotive industry now finds itself facing a raft of challenges, some new, some old. After a century and a half of near-continuous growth and globalisation, the industry has developed what it considers robust methodologies to develop, grow and adapt to changing circumstances.

But now we are now entering a period of unprecedented change – one in which those tried and trusted methodologies are being tested to destruction.

The game changers are three big ‘engines of change’. These factors are:

1. The impact of globalisation.
2. The end of the fossil fuel era
3. The arrival of paradigm-shifting technologies.

These three factors are already starting to radically change the consumer’s relationship with the automobile and in 50 years time our industry will have been transformed. There’s no going back.

To succeed – and indeed survive – in this era of change, OEMs, suppliers and all those connected with the industry need to fully understand not merely the impact of these changes on their own part in the vehicle lifecycle, but how they will fundamentally affect the role the car plays in modern culture.

Data will play a pivotal role in unlocking this understanding.

The report has been written in English.

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