The Electric Vehicle Revolution - Winners and losers in the shift to electric mobility

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The Electric Vehicle Revolution - Winners and losers in the shift to electric mobility

A new wave of electric vehicles are set to influx the automotive market. This report investigates earlier applications of this technology – successes and failures – together with the political, environmental, social, technological, legal and economic factors that have influenced the current marketplace. It will examine the impact of battery electric cars across the value chain from manufacturers, automotive suppliers, corporate sales (fleet) and retail (dealers / traders); and look at what strategies should be employed to survive and thrive. With a review of residual value performance in the UK, Germany and France the report looks at how this will influence the sector’s development.

Introduction:

The next few years will see a wave of new vehicles hit the market, with almost every major Manufacturer (OEM) making significant investments in electric vehicles. Some will be developments of increasingly familiar hybrid technology, but many will be Battery Electric Vehicles (BEVs).

BEVs have a long history in the automotive sector – the modern generation established for a decade – but now we can expect to see a massive influx. The sheer number of BEVs about to hit the market represents a revolution in not only automotive technology, but also in the way that drivers buy, use and interact with their vehicles.

The purpose of this paper is to:

• position the development of BEVs from a historical perspective; what are the lessons that can be learned from earlier applications of this technology – successes and failures
• explore the driving factors that are influencing stakeholders across the automotive industry to develop and launch BEVs, and how this will shape their success in the marketplace
• examine the impact of BEVs across the value chain – from OEMs and suppliers to sales and distribution – to see what strategies should be employed to survive and thrive in the new BEV-based automotive economy
• review the current performance of the three major markets for BEVs – France, Germany and the UK – including the current residual value performance of BEVs in these markets and how this will influence the development of the BEV sector in each country.

Many OEMs are planning to electrify their entire product range by the middle of the next decade, and national governments are actively planning a decarbonised public and private transport network. Therefore, it is imperative that all participants in the industry are aware of the growing challenge of BEVs, compared to the traditional automotive industry, and are prepared to make the changes necessary to prosper in the new, electrified automotive economy.

Contributors:

Matthew Freeman, cap hpi Managing Consultant

Dylan Setterfield, cap hpi International Senior Editor
Forecast Car Values

Guillaume Heron, cap hpi France Forecasting Editor

Max Robert Müller, cap hpi Future Car Values – Germany

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