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Next generation vehicle imagery will transform new vehicle websites & comparators

The introduction of dynamic, digital imagery tool is set to enable increased customer transactions across new vehicle inventories.

6th January 2021, LONDON – cap hpi, part of Solera Holdings, Inc., a leading global provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services, has introduced a new, dynamic digital vehicle imagery tool to partner its leading-edge new vehicle data that will help businesses increase online conversions.

Working in partnership with IMAGIN Studio, one of Europe’s leading digital image specialists, the company now offers a compelling development in new vehicle imagery for websites and comparators that showcase new vehicles.

This new tool, cap hpi imagery by, allows us to offer all manufacturer colours for all cars and vans with the ability to ultimately offer exact trims levels, removing the inconsistencies and gaps currently experienced.

Speaking of the new technology, John Dennis, Sales Director for cap hpi said: “For customers today, the quality of the information they see is as important as the technology being used. With this new capability, any business selling new vehicles now has a more accurate, professional, and brand compliant image to accompany the new vehicle specification for their website. We believe customers now have more incentive to press that ‘buy’ button.”

“We are delivering cutting-edge, customer-first enhancements that I believe will provide customers with a powerful online experience of their ‘new’ vehicle purchase decision.”

The new combination of highly detailed, accurate digital vehicle images alongside the UK’s benchmark vehicle specification data will, according to Martijn Versteegen, CTO of IMAGIN Studio, see a huge uptick in online purchases for customers, adding: “Consumers are becoming increasingly comfortable and willing to make big ticket purchases purely online, it’s convenient and increasingly easy to use. Case studies show a doubling, and in some cases a tripling of online conversions when businesses apply accurate and professional vehicle imagery to their website and digital channels.”

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cap hpi provides decision support data and software solutions spanning vehicle valuation, validation, collision, mechanical repair, and total cost of ownership. cap hpi helps users make smarter automotive decisions by providing one source for data and software solutions that uniquely span the whole vehicle lifecycle; new, used and future vehicle valuation, validation, collision, mechanical repair and total cost of ownership.

All data is uniquely connected by the cap hpi code and a single methodology across all markets and sectors.

cap hpi puts technology at the centre of all data activities, from collection and processing, through to delivery and the development of new applications. It operates from an international hub in the UK which allows its systems, coding, data collection processes, and valuation methodologies to be consistent, scalable, repeatable, and of the highest quality for every country. Valuations and forecast data are managed by local industry experts to ensure insight is added to each data set to enhance accuracy.

cap hpi operates as part of Solera, a leading global provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services.


Solera is a leading global provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, eDriving/Mentor, Explore, CAP HPI, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 300,000 global customers and partners in 100+ countries.

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